Unification, segmentation, activation. A Customer Data Platform (CDP) can certainly supercharge marketing efforts, but a unified customer profile is useful for so much more than marketing. At Oracle, we like to say CDPs are a team sport. And for CX professionals, there’s a massive opportunity to leverage unified customer profiles across the entire customer lifecycle – interest, outreach, engagement, buying, and beyond. Starting from its immediate impact in marketing, through its abilities to drive sales revenues, and finally how it can help service teams build lasting customer relationships. CDPs aren’t just for marketing. CDPs are for CX.
Key takeaways you'll learn in this on-demand webinar:
- How to leverage a CDP to enhance customer experiences across marketing, sales, and service.
- Practical examples of using unified customer profiles to drive revenue and engagement.
- Proven strategies for activating customer data throughout the entire lifecycle for maximum impact.