For a decade, customer data platforms (CDPs) have been on the CMO’s tech agenda. Whether your CMO has implemented one, it's worth reevaluating CDPs from a new lens. CDPs have evolved from a marketing segmentation tool to critical data infrastructure for how an enterprise knows and does business with its best customers. Why should a CFO care? Because unified, actionable data can turn traditional cost centers into growth opportunities. Think: dramatically reducing customer acquisition costs and extending customer lifetime value. Oh, and lowering data storage and bespoke integration and IT expenses while you're at it. This session will guide CFOs on the basics of CDPs and how to align cross-functional use cases for optimal ROI.
Highlights include:
- Overview of CDPs and why they matter to CFOs.
- Aligning CDP capabilities to cross-functional business use cases.
- Maximizing ROI with unified, actionable customer data.
