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5 Service Lifecycle Optimization Strategies for Asset-intensive Industries

On-demand Webinar
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Today's service lifecyle in high-tech and industrial equipment requires managing a complex system of physical assets interwoven with software and connected across diverse customer ecosystems. This massive leap in complexity is pressing service teams to confront new challenges.

Join us to explore the disruptive forces propelling digital transformation across the service lifecycle in asset-intensive industries as we explore increasing adoption of Internet of Things (IoT) and AI technologies, the emergence of digitally enabled service models like Anything-as-a-Service (XaaS), and how service executives can drive growth, reduce operational costs, and improve customer and employee experiences with Oracle's asset-based service solution.

Featured Speakers

John Ranalli

John Ranalli

Director, Outbound Product Management, Oracle Service
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John Ranalli

Director, Outbound Product Management, Oracle Service
John Ranalli is Director of Product Management at Oracle, responsible for product strategy in CX Fusion Service and Field Service. He has over 15 years of experience working in customer experience (CX), service, and field service, and over 12 years of experience and expertise with Oracle Field Service—an enterprise-class SaaS solution that is used in over 55 countries.
Rick Shimko

Rick Shimko

Product Marketing Director, Oracle Service
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Rick Shimko

Product Marketing Director, Oracle Service
Rick Shimko is Product Marketing Director for Oracle Fusion Service and Oracle Field Service. He rejoined Oracle in November 2020 having previously worked for the company after the acquisition of TOA Technologies (now Oracle Field Service). Prior to the acquisition, he led the global marketing operations and demand generation team for TOA, building a strong knowledge and appreciation of the role service plays and the technology ecosystem that supports it. Rick resides in Cleveland, OH and has nearly two decades experience in B2B and SaaS software marketing across a diverse group of start-up, growth stage and enterprise companies.