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5 Signs You're Ready for a CDP, and 5 Lessons Learned on How to Get Started

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Is Your Organization Ready for a CDP? Find Out in 5 Steps

Customer Data Platforms (CDPs) are transformative in nearly every single aspect of how enterprises leverage data to know and operate around their customers. However, when considering an investment in a customer data platform, enterprises typically ask “Are we ready?” Having worked with hundreds of brands on their CDP journey, we’ve found similarities in what successful companies do to get their people, data and technology ready.

Join us to learn:
  • The basics of CDPs and understand their key value drivers.
  • 5 definitive signs that signal your organization’s readiness for a CDP.
  • Practical insights and lessons learned from Oracle’s own customer data journey.

Featured Speaker

Jacob Spencer

Jacob Spencer

Principal Product Strategy Manager
Jake Spencer, Principal Product Strategy Manager at Oracle, brings a wealth of experience from enterprise technology brands like SanDisk and Talend. At Oracle, he focuses on product communications, solution building, and enablement for Oracle Unity Customer Data Platform, Oracle Audience Segmentation, and other CX products.