In today’s world, patients engage with their healthcare providers through digital channels more than ever before. However, achieving a seamless and optimized digital patient experience—from pre-visit questionnaires and virtual consultations to electronic health records (EHRs) and post-surgical follow-ups—remains a challenge that lags consumer expectations. As data and artificial intelligence models become increasingly accessible, healthcare providers and marketers must carefully evaluate which use cases will deliver the most value and align best with patient needs.
Join us for this live session, where UCLA Health, in collaboration with partners DEVGRU and Oracle, will share their innovative approaches to enhancing the digital-first patient experience, along with valuable insights from healthcare marketers, strategists, and technologists.
You’ll learn about:
- How UCLA Health uses unified data to create personalized experiences that improve patient engagement
- Key use cases demonstrating how UCLA Health has implemented innovative strategies to drive patient engagement and improve health outcomes
- The role of Oracle Unity CDP and Oracle Eloqua in optimizing patient data and enhancing marketing strategies in a heavily regulated healthcare space
