How Gamification Supercharges Engagement and Drives Lasting Customer Relationships
Featured Speakers
Emily Rudin
VP, Loyalty Products, Oracle
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Emily Rudin
VP, Loyalty Products, Oracle
Emily Rudin oversees the CrowdTwist team at Oracle. Emily brings over 15 years of retail, analytics, and marketing experience. Throughout her career, Emily led transformational initiatives that enabled brands and retailers to form strong connections with their customer base. Emily is passionate about harnessing data to help brands deliver exceptional brand experiences. Prior to joining CrowdTwist, Emily held positions at Macy’s, Coach, Ann Inc., and The Children’s Place. She holds a bachelor’s degree in consumer studies from Syracuse University. Emily is a proud mother of two and an active member of her community..
Aaron Lobliner
Chief Client (Fun!) Officer, Cataboom
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Aaron Lobliner
Chief Client (Fun!) Officer, Cataboom
Aaron is the Chief Client Fun Officer for CataBoom, the leading global Gamification, Prizing, and Promotions Platform. He has over 20 years of promotions and gamification experience that he brings to clients and his team, where he leads all sales, account services, and marketing functions.
Experienced in all aspects of consumer promotions and incentivized engagement, he has worked across 11 different verticals and is an expert at driving consumer behavior, going beyond mere transactions to engage in deeper, longer-lasting brand advocacy.
A former founding team member at PrizeLogic, Aaron spent 13 years building the company, overseeing all revenue and business development as Senior Vice President of Global Development and Chief Strategist.
A native of Michigan, Aaron earned a business degree at the University of Michigan before launching his 25+-year career. He also spent a significant time leading the national promotion and shopper marketing program development at The Mars Agency and later helped build PrizeLogic, working with many of the world’s largest and most well-known companies and brands, including McDonald’s, T-Mobile, Samsung, Molson Coors, Proctor & Gamble, PepsiCo, and Disney.
When not working with clients, you will find this former pro bodybuilder and sportsman coaching baseball, studying cutting-edge brain-based training, leveling up his fitness regimen, and soaking up the North Texas culture
Experienced in all aspects of consumer promotions and incentivized engagement, he has worked across 11 different verticals and is an expert at driving consumer behavior, going beyond mere transactions to engage in deeper, longer-lasting brand advocacy.
A former founding team member at PrizeLogic, Aaron spent 13 years building the company, overseeing all revenue and business development as Senior Vice President of Global Development and Chief Strategist.
A native of Michigan, Aaron earned a business degree at the University of Michigan before launching his 25+-year career. He also spent a significant time leading the national promotion and shopper marketing program development at The Mars Agency and later helped build PrizeLogic, working with many of the world’s largest and most well-known companies and brands, including McDonald’s, T-Mobile, Samsung, Molson Coors, Proctor & Gamble, PepsiCo, and Disney.
When not working with clients, you will find this former pro bodybuilder and sportsman coaching baseball, studying cutting-edge brain-based training, leveling up his fitness regimen, and soaking up the North Texas culture

