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How Haymarket Media Turned Fragmented Data into Personalized Experiences with Oracle Unity CDP

Live Webinar
August 27, 2025
10:00 a.m. PST | 1:00 p.m. EST
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Haymarket Media’s data-driven strategy to accelerate marketing performance

With a distinguished history both in print and online publishing, Haymarket —a leading provider of media, data, and information services— understands the importance of having rich data and analytics on their audience. They partnered with the Oracle Digital Experience team to navigate the complex martech landscape so they could deploy a dynamic Customer Data Platform (CDP), boosting operational efficiency and revenue through personalized on-site advertising, strategic off-site retargeting, and streamlined marketing automation.

In this session, hear how Haymarket transformed their customer data into a growth engine—consolidating profiles, enabling AI-powered segmentation, and accelerating campaign execution across channels.

What you’ll learn:
  • How Haymarket unified fragmented data sources to build accurate customer profiles across 30+ brands
  • How dynamic, AI-driven segmentation powered real-time targeting across marketing and advertising
  • Ways the team accelerated campaign deployment and improved efficiency using Unity’s segmentation canvas
  • Lessons from Haymarket’s journey that can help your team turn complex data into actionable insights

Featured Speakers

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Chris Bubeck

SVP, Marketing & Digital Operations at Haymarket Media
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Chris Bubeck

SVP, Marketing & Digital Operations at Haymarket Media
Chris Bubeck - In a 16-year+ career at Haymarket, Chris has served in various roles and helped in the transition from a legacy print business to a digital network that now has more than 30 brands. As SVP, Marketing & Digital Operations, he was the point person when Haymarket decided to explore changing CDPs and led efforts to find the new partner and oversee the transition. A University of Maryland graduate, Chris previously worked at several media companies, including NBA.com.
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James Keating

Managing Director, Sales and Growth for Oracle’s Digital Experience Solutions at Oracle
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James Keating

Managing Director, Sales and Growth for Oracle’s Digital Experience Solutions at Oracle
James Keating is the Managing Director of Sales and Growth for Oracle’s Digital Experience Solutions team. With over 20 years of experience in digital marketing and SaaS applications, James partners with global brands to drive business transformation through dynamic, cross-channel strategies. He specializes in aligning customer experience solutions with measurable outcomes, helping clients solve complex challenges and succeed in an AI-driven, constantly evolving world.