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STC Bahrain adopts Oracle Digital Business Experience to prepare for AI-driven customer experience service models

In this video, learn how STC Bahrain is partnering with Oracle to execute a multi-phase digital transformation to modernize its legacy systems and accelerate time to market. STC Bahrain is upgrading its CRM stack, adopting automation, and building a composable IT architecture to enhance customer experience. This shift is designed to create a more agile foundation for both B2C and B2B services. At the core of this effort is Oracle’s AI-powered Digital Business Experience platform, which helps service providers scale personalized interactions while improving operational efficiency. As telcos evolve, driving more digital innovation, AI is becoming essential for intelligent operations and autonomous customer experiences. STC Bahrain’s approach reflects a broader industry move toward future-ready, AI-driven service models.