Unifying Real-World Data and Advanced Analytics to Transform Life Sciences
Featured speakers
Alexa Berk
Vice President, Real-World Evidence, Research Services
Close
Alexa Berk
Vice President, Real-World Evidence, Research Services
As Vice President of Real World Evidence (RWE) for Research Services, Alexandra (Alexa) Berk is the Global Head and domain leader for RWE at Oracle Life Sciences. In this role, Alexa leads an organization of nearly 200 cross-functional colleagues around the world with a shared goal of transforming drug development through the use of real world data and patient voices.
With over 20 years of experience in clinical and observational research, Alexa started her career in academia (Memorial Sloan Kettering Cancer Center) and pharma (Novartis). Alexa blends subject matter expertise and business acumen, drawing from her career progression from designing and conducting research studies to leading scientific teams, to an executive owning life sciences services P&Ls at two Fortune 100 companies.
In addition to leadership roles at large companies, Alexa has experience in building digital health and data businesses from the ground up. She was an early employee at Ciitizen (now Citizen Health), leading Ciitizen's go to market as a RWE platform for life sciences and was instrumental in driving their transformation from a Series A start-up to a $550M acquisition by medical genomics company Invitae in 2021. After the acquisition, Alexa took on a broader role at Invitae as the Medical Director for Digital Health and Data.
Immediately prior to joining Oracle Life Sciences, Alexa led Life Sciences Solutions at CVS Health as Associate Vice President and General Manager, after initially joining CVS Health as Chief Scientific Officer for RWE in CVS Clinical Trial Services in 2022. Alexa was promoted after just one year at CVS into the role of GM to re-establish and build out CVS' Life Sciences Solutions following the closure of Clinical Trial Services. Alexa's leadership rebuilt CVS Life Sciences Solutions from a full shutdown to a thriving organization which met its revenue goals in its first year after relaunching.
Alexa is a globally respected thought leader and professional speaker, frequently presenting on topics around RWD/RWE, health AI, and innovative, patient-centric, and equitable design in clinical trials. She has co-authored numerous manuscripts and abstracts in the scientific literature, with a focus on oncology and rare diseases and best practices in research methods. She is a graduate of Barnard College and the New School for Social Research.
With over 20 years of experience in clinical and observational research, Alexa started her career in academia (Memorial Sloan Kettering Cancer Center) and pharma (Novartis). Alexa blends subject matter expertise and business acumen, drawing from her career progression from designing and conducting research studies to leading scientific teams, to an executive owning life sciences services P&Ls at two Fortune 100 companies.
In addition to leadership roles at large companies, Alexa has experience in building digital health and data businesses from the ground up. She was an early employee at Ciitizen (now Citizen Health), leading Ciitizen's go to market as a RWE platform for life sciences and was instrumental in driving their transformation from a Series A start-up to a $550M acquisition by medical genomics company Invitae in 2021. After the acquisition, Alexa took on a broader role at Invitae as the Medical Director for Digital Health and Data.
Immediately prior to joining Oracle Life Sciences, Alexa led Life Sciences Solutions at CVS Health as Associate Vice President and General Manager, after initially joining CVS Health as Chief Scientific Officer for RWE in CVS Clinical Trial Services in 2022. Alexa was promoted after just one year at CVS into the role of GM to re-establish and build out CVS' Life Sciences Solutions following the closure of Clinical Trial Services. Alexa's leadership rebuilt CVS Life Sciences Solutions from a full shutdown to a thriving organization which met its revenue goals in its first year after relaunching.
Alexa is a globally respected thought leader and professional speaker, frequently presenting on topics around RWD/RWE, health AI, and innovative, patient-centric, and equitable design in clinical trials. She has co-authored numerous manuscripts and abstracts in the scientific literature, with a focus on oncology and rare diseases and best practices in research methods. She is a graduate of Barnard College and the New School for Social Research.
Jeff Naughton
Senior Director, Sales
Close
Jeff Naughton
Senior Director, Sales
Jeff Naughton is a Senior Director of Sales at Oracle Health & Life Sciences, where he partners with pharmaceutical companies, healthcare providers, and research organizations to accelerate innovation through enterprise data platforms, real-world data, and AI-enabled solutions. Jeff focuses on helping organizations unify data from clinical trials, streamline and automate safety case management, generate real-world evidence, and guide brand strategy with commercial insights. He brings extensive experience working with life sciences and healthcare leaders over his 18 years in the industry.
Alex Liu
Director, Product Management
Close
Alex Liu
Director, Product Management
Alex Liu is a healthtech product leader passionate about creating transformative software at the intersection of healthcare and technology. At Oracle, Alex serves as Director of Product Management, where he is helping build the Life Sciences AI Data Platform. Prior to Oracle, Alex shaped product vision at Amazon Health, managing pharmacy and care delivery products while improving operational efficiency and patient/provider experiences. With a track record spanning startups, Alphabet (Verily), Amazon, and Oracle, he brings expertise in healthcare data integrations, machine learning and AI, EHR development, SaaS, and virtual care innovation. Alex excels at building and leading cross-functional teams, driving platform thinking, and delivering impactful healthtech solutions.


