Triumph of the Individual: Meeting the Needs of the U.S. Consumer
Consumer expectations are at an all-time high and they can vary significantly based on geography. In our latest global research study on consumer shopping preferences we found some stark contrasts among U.S. consumers and their global counterparts.
- Omnichannel fulfillment expectations
- Data security and privacy preferences
- Rationale for brand loyalty (or lack thereof)
- Preferred social interactions and platforms
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