Measuring Social Media ROI in the Enterprise
Read the whitepaper now to discover:
- How to convert social KPIs to Business KPIs to achieve broader business objectives
- Why only 15% of CMO's are able to report quantitative impact from their social marketing efforts
- A framework to expand the definition of ROI and increase organizational maturity for both measurement and monetization
- How ROI determination can be approached in a unified, structured and straightforward way
#SocROI
