Gartner Market Guide for Trade Promotion Management and Optimization
Read the new Gartner Market Guide for Trade Promotion Management and Optimization report. In addition to a market overview see how Oracle is evaluated against other technology providers. Other findings include:
- TPM and TPO are technologies that enable the business processes related to how manufacturers promote their products through brick-and-mortar retailers.
- TPM is fully mature as a technology, with multiple solutions for any given geography, and the resulting transparency and improved efficiency in business processes are well worth the investment.
