SiriusDecisions
SiriusView: Social Media Intelligence 2015
This SiriusView compares leading vendors within the b-to-b social media intelligence (SMI) space. Oracle differentiators include:
- Global focus. “The solution is robust and capable of operating in globally dispersed organizations that require monitoring in multiple languages.”
- Functionality. “Provides users with robust functionality, including monitoring more than 40 million social media channels, blogs and Web sites, and its semantic API allows users to analyze unstructured data ..”
- Vision. “Oracle continues to pursue an active acquisition strategy to enhance its Marketing and Social Cloud offerings.”
