Social's Shift to Service
white paper
Social's Shift to Service
Social's Shift to Service
More than 1 in 3 consumers prefer social channels for customer service over phone or email. Is your brand equipped to use social media to understand, and engage with your customers?

Download this white paper to learn:

  • Latest trends on consumer expectations and behaviors
  • Facebook and Twitter actions to support social customer service
  • How to use social customer service to improve brand loyalty, reputation, and business value
  • Why customer service engagement is the new marketing
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Customer service is not just about resolving issues; it's about inspiring customer loyalty and engagement, and uncovering new insights. The hidden opportunity here is to identify problems or defects ahead of time—find insights that allow us to take 'customer service' to an entirely new level—learn, engage, empower, inspire and delight.
Flavio Mello,
Digital Communications Director, Cummins