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The Power And The Money –
2016 Consumer Research
How millennials and baby boomers are shaping the today and tomorrow of retail
- Millennials map out powerful trends in retail, but the affluent baby boomer generation has more disposable wealth
- This report looks at how retailers can meet contrasting challenges by running a consistent, complementary operation
- Surveyed: 13,250 consumers, 12 countries - Australia, Brazil, China, France, Germany, Italy, India, Japan, Mexico, Russia, UK & USA
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