The Fan Experience
The Fan Experience: Changing the Game with Food and Beverage Technology
The Fan Experience: Changing the Game with Food and Beverage Technology
  • Find out how fans across the world value: 
  • Speed of food and beverage service at a sporting event
  • Venues utilizing new innovations in food and beverage technology
  • Teams implementing loyalty programs, rewards and loaded tickets
The Importance of Food and Beverage as Part of the Fan Experience
                                                               In our research report, The Fan Experience: Changing the Game with Food and Beverage Technology, we surveyed over 3500 fans across eight countries to gain insight into the role that food and beverage plays as part of the overall fan experience.
                                                               How does food and beverage compare to other aspects of the fan experience? What new technology trends can your venue better take advantage of to support the food and beverage experience?

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From a global investment perspective, the research confirms an enormous opportunity in key regions of the sports world to satisfy fans’ expectations for the food and beverage experience as well as a return on that investment for clubs and venues.

Marty Conway
Professor, Georgetown University Sports Industry Management Master's Program