Consumer Research
How Millennials and Baby Boomers are Shaping the Today and Tomorrow of Retail
- Get latest trends on global consumer shopping behavior across online, mobile and in-store channels
- Read what differentiates millennials from baby boomers
- Learn how to give every individual the experience they are looking for so nobody is left behind
- Surveyed: 13,250 consumers, 12 countries - Australia, Brazil, China, France, Germany, Italy, India, Japan, Mexico, Russia, UK & USA
In our 2016 consumer research report “The Power And The Money”, we look at how retailers can ensure all customers can follow them to the future: how can powerful, industry shaping trends defined by younger consumers be balanced with the need to court a growing, affluent older population, many of whom have more disposable wealth than their children.