Consumer Research
How Millennials and Baby Boomers are Shaping the Today and Tomorrow of Retail
The Power and The Money
  • Get latest trends on global consumer shopping behavior across online, mobile and in-store channels
  • Read what differentiates millennials from baby boomers
  • Learn how to give every individual the experience they are looking for so nobody is left behind
  • Surveyed: 13,250 consumers, 12 countries - Australia, Brazil, China, France, Germany, Italy, India, Japan, Mexico, Russia, UK & USA
Read The Power and The Money

In our 2016 consumer research report “The Power And The Money”, we look at how retailers can ensure all customers can follow them to the future: how can powerful, industry shaping trends defined by younger consumers be balanced with the need to court a growing, affluent older population, many of whom have more disposable wealth than their children.