Webinar
Opower's Marketplace Suite powered by Enervee puts the utility squarely at the forefront of that buying decision with a robust e-commerce platform that aggregates information from over 600,000 product and service offers across hundreds of retailers. By combining expertise from two industry-leading technology companies, the Marketplace Suite enables utilities to effectively target customers with incentives and offers, drive higher program participation rates and unlock new business value from their customers' energy efficient purchases.
In this webinar attendees will learn:
In this webinar attendees will learn:
- How Opower and Enervee strategically target customers that are most likely to purchase appliances and drive them to the Marketplace through proactive outbound communications and digital advertising techniques
- How the Marketplace Suite streamlines the traditional paper-based rebate redemption process with a completely digital experience
- New ways utilities can generate revenue through the Marketplace with referral and direct sales
Featured Speakers
Matthias Kurwig
CEO, Enervee
As Enervee's CEO, Matthias drives the company's vision, strategy and growth- being very close to the product and marketing teams. Prior to founding Enervee in 2011, Matthias was the global COO of Neo@Ogilvy the digital media and marketing arm of WPP's Ogilvy Group. He headed operations of Neo@Ogilvy's 30 offices around the world, lead global client relationships with American Express and others and lead the development of technologies, systems and processes for a staff of 700. Matthias is founder of Planetactive, one of the leading full-service digital agencies in the German-speaking markets servicing clients like Amazon, Lufthansa and T-Mobile. Planetactive was acquired by WPP in 2006.
CEO, Enervee
As Enervee's CEO, Matthias drives the company's vision, strategy and growth- being very close to the product and marketing teams. Prior to founding Enervee in 2011, Matthias was the global COO of Neo@Ogilvy the digital media and marketing arm of WPP's Ogilvy Group. He headed operations of Neo@Ogilvy's 30 offices around the world, lead global client relationships with American Express and others and lead the development of technologies, systems and processes for a staff of 700. Matthias is founder of Planetactive, one of the leading full-service digital agencies in the German-speaking markets servicing clients like Amazon, Lufthansa and T-Mobile. Planetactive was acquired by WPP in 2006.
Heather Roth
Product Marketing Manager, Opower
Heather Roth is a member of Opower's Product Marketing team and focuses specifically on demand side management solutions. She works closely with leading utilities around the world to leverage Opower's technology platform to drive energy savings and boost program performance. Prior to Opower, Heather worked in the commercial energy management space and she received her Bachelor's Degree in Behavioral Neuroscience from Colgate University.
Product Marketing Manager, Opower
Heather Roth is a member of Opower's Product Marketing team and focuses specifically on demand side management solutions. She works closely with leading utilities around the world to leverage Opower's technology platform to drive energy savings and boost program performance. Prior to Opower, Heather worked in the commercial energy management space and she received her Bachelor's Degree in Behavioral Neuroscience from Colgate University.