Webinar
It's no secret that customers have increasing expectations for customer service, especially on digital channels. Utilities around the world – in regulated and competitive markets – are focused on how they can connect with customers wherever they are to provide a seamless customer experience that not only boosts customer engagement but also reduces costs.
E.ON UK set out to transform its customer relationships, and embarked on a three-year journey deeply rooted in the digital experience. Hear how E.ON UK upped its online game to create an experience focused on the customer first and learn:
E.ON UK set out to transform its customer relationships, and embarked on a three-year journey deeply rooted in the digital experience. Hear how E.ON UK upped its online game to create an experience focused on the customer first and learn:
-The importance of digital strategies for customer engagement
-The steps E.ON took through its digital strategy and development journey
-How they've driven digital engagement and its impact on customer satisfaction
-Their six guiding principles for a digital first engagement strategy
Featured Speakers
Lucy Lebeter
Head of Digital Design and Experience, E.ON UK
Lucy Lebeter is a senior marketer with over 15 years' experience spanning financial services, retail and utility industries. Currently the most senior digital experience expert at E-ON UK, driving the transformation of a traditional, complex organization into a digital first, trusted energy provider. Lucy successfully created and secured funding for E-ON's next generation webservice redevelopment and together with a large team of digital natives is currently delivering genuinely helpful digital experiences and encouraging users to take control of their energy use through highly relevant, effortless and added value interactions.
Head of Digital Design and Experience, E.ON UK
Lucy Lebeter is a senior marketer with over 15 years' experience spanning financial services, retail and utility industries. Currently the most senior digital experience expert at E-ON UK, driving the transformation of a traditional, complex organization into a digital first, trusted energy provider. Lucy successfully created and secured funding for E-ON's next generation webservice redevelopment and together with a large team of digital natives is currently delivering genuinely helpful digital experiences and encouraging users to take control of their energy use through highly relevant, effortless and added value interactions.
Louise McCormack
Senior Propositions Manager, E.ON UK
Louise McCormack is a senior product and propositions marketer with over 15 years' experience across multiple industries, ranging from advertising, financial services, insurance and utilities. Responsible for the core Opower relationship and continually looking at driving value and deepening customer engagement. Also, under the Connected Homes Programme, leading across EON UK, along with an integral alignment within EON Group, on the Customer Engagement and PV/Battery work-streams to develop and deliver customer focused offerings with the digital experience at the heart.
Senior Propositions Manager, E.ON UK
Louise McCormack is a senior product and propositions marketer with over 15 years' experience across multiple industries, ranging from advertising, financial services, insurance and utilities. Responsible for the core Opower relationship and continually looking at driving value and deepening customer engagement. Also, under the Connected Homes Programme, leading across EON UK, along with an integral alignment within EON Group, on the Customer Engagement and PV/Battery work-streams to develop and deliver customer focused offerings with the digital experience at the heart.