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Breaking into Millennials’ Digital Decision-Making Eco-System. You will discover findings around:
The Millennial Migration
  • How Millennials approach financial transactions and the rise of non-bank transaction modes 
  • Where they place their trust in managing their personal finances and their propensity to engage with new types of lifestyle services offered by their banks 
  • Products and services based on Life Moments that Millennials want from banks and how banks can break into their digital space 
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