Research Report
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“Turning the customer journey inside out” explores how marketing, sales, and service teams can make better use of data and collaborate more closely to align themselves with the new customer journey, using predictive analysis of customer data and measuring outcomes that reflect their customers' digital engagements.
“Turning the customer journey inside out” explores how marketing, sales, and service teams can make better use of data and collaborate more closely to align themselves with the new customer journey, using predictive analysis of customer data and measuring outcomes that reflect their customers' digital engagements.
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