The Content and Commerce Collision – Are You Ready?
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White Paper
The Content and Commerce Collision – Are You Ready?
The Content and Commerce Collision – Are You Ready?
Delivering cohesive, inspired selling experiences requires a fundamentally new approach. Learn:
  • What is driving the convergence between Commerce, content and experience management?
  • The characteristics of an inspired selling experience
  • Considerations when evaluating the roles of Commerce and Content Management (WCM) technologies
  • The key capabilities required to create, automate and scale inspired selling experiences to everyone
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White Paper Excerpt
  “Valuable brand content must be dynamically delivered alongside a variety of other content and data elements related to the product, customers, and commerce to create a single destination that inspires, informs, sells – and most importantly, adapts to each shopper in the moment. This is the era of inspired selling.”