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Consumer Research
Retail 2025: Consumer Sentiments on Disruptive Technology in the Retail Experience
![RETAIL 2025 Predictions on Innovation.](https://www.oracleimg.com/webfolder/s/delivery_production/images/FY16H2/image28/628386-offer.png)
- 1,000 consumers share their comfort level and interest in using technology in the retail environment - from VR to IoT
- We found that consumers like the option of using advanced tech but it may not increase their shopping frequency
- Establishing trust is essential to leveraging data-rich technology throughout the customer lifecycle