Consumer Research
Retail in Four Dimensions: Understanding Consumer Behaviour in an Age of Relativity
- A regional perspective into the attitudes and differences of consumers in China, compared to the global findings
- 1,000 consumers surveyed across China
- 3 unique profiles of multi-dimensional, modern shoppers and how to win their affinity in China
- 6 trends that will inevitably shape your retail CX and technology strategy in the very near term