5 Common Myths and Benefits from Demand Gen Report

Know Before You Buy

Be sure to take a close look at a vendor’s analytics, customer service, reporting, and custom dashboard capabilities. These are just some of the factors to know before you buy. Read this white paper to learn even more.



In this guide, we cover:

  • Best practices
  • 42% of B2B marketers identified marketing automation as a tool they plan to test or deploy in 2016.
  • 59% of companies do not fully use the technology they have available.

Read: Busting Common Myths of Marketing Automation: The Reality of the Marketing Technology Journey.