Collaboration Leads to Better Customer Engagement
The Times They Are A Changin'
It used to be that a brand’s marketing teams did their thing and agencies did theirs. Oh sure there was some collaboration—there had to be. But the lines were pretty clear as to who did what. Those days are gone. Forever.
With Change Comes Challenge
Any change is bound to cause either an opportunity or a challenge disguised as an opportunity. And this is no different with 48% of marketing executives stating that evolving brand and agency roles are making successful collaboration more difficult.
Want to translate collaboration into engagement? Read the brief. It’s based on the Forbes Insights report: The Age of Brand, Agency & Customer Collaboration: 4 Keys to Success in Translating Marketing Visions Into More Engaged Customers.
