Consumer Research
Retail in Four Dimensions: Understanding Consumer Behaviour in an Age of Relativity
- A regional perspective into the attitudes and differences of consumers in LATAM, compared to the global findings
- 3,500 consumers across Brazil, Chile, Colombia and Mexico
- 3 unique profiles of multi-dimensional, modern shoppers and how to win their affinity in LATAM
- 6 trends that will inevitably shape your retail CX and technology strategy in the very near term