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![The Loyalty Divide](https://www.oracle.com/webfolder/s/delivery_production/images/FY16H2/image26/LPD100704048-AssetImage.png)
- Uncover the great divide between operator and consumer perspectives on loyalty
- Understand the four new consumer behavioral types and their impact on loyalty
- Identify the need for niche personalization and next level loyalty
- Reveal the increasing importance of online social influencers