Research Report
Get insights into misconceptions on how consumers engage with loyalty programs and the role of technology in driving loyalty
The Great Loyalty Game
  • Identify ways to tailor your loyalty initiatives to effectively target the four loyalty typologies: The Broadcaster, The Enthusiast, The Lazy Loyal and The Seeker
  • Better understand consumer thoughts on the latest advanced technologies
  • Offer more effective promotions that incorporate guest preferences to gain repeat business
The Loyalty Divide - Operator and Consumer Perspectives, Hotels 2018