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Research Report
Get insights into misconceptions on how consumers engage with loyalty programs and the role of technology in driving loyalty
![The Great Loyalty Game](http://www.oracle.com/us/dm/sev100705218-primary-asset-4436670.png)
- Identify ways to tailor your loyalty initiatives to effectively target the four loyalty typologies: The Broadcaster, The Enthusiast, The Lazy Loyal and The Seeker
- Better understand consumer thoughts on the latest advanced technologies
- Offer more effective promotions that incorporate guest preferences to gain repeat business