Consumer Research
The Loyalty Divide: Retailer and Consumer Perspectives
- Relevance: 58% of retailers think their loyalty offers are relevant 67% of consumers disagree
- Adoption: 58% of retailers think consumers are indiscriminate when it comes to signing up for loyalty programs 69% of consumers disagree
- Relationships: Retailers are still operating under the assumption that their marketing efforts are B2C social influencers are shaking things up
- The Loyalty Divide is based on primary research across 13,000 consumers and 500 business operators. Get the perspective >