Consumer Research
The Loyalty Divide: Retailer and Consumer Perspectives
Consumer Research
  • Relevance: 58% of retailers think their loyalty offers are relevant 67% of consumers disagree
  • Adoption: 58% of retailers think consumers are indiscriminate when it comes to signing up for loyalty programs 69% of consumers disagree
  • Relationships: Retailers are still operating under the assumption that their marketing efforts are B2C social influencers are shaking things up
  • The Loyalty Divide is based on primary research across 13,000 consumers and 500 business operators. Get the perspective >
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