The Omnichannel Challenge: Strategies That Work
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The Omnichannel Challenge: Strategies That Work
The Omnichannel Challenge: Strategies That Work
Survey Report Benchmarks the State of Omnichannel Execution Amongst Retailers:
  • Omnichannel dominates retail strategy
    95% of retailers define their strategy as omnichannel, up from 88%
  • Mobile site traffic, and revenue, is increasing rapidly
    Nearly 25% of retailers report over 20% revenue growth from mobile
  • Measuring profitability of omnichannel shoppers is multidimensional
    Most retailers rely on 3 KPIs: frequency, lifetime value and basket size
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Omnichannel Strategies Are Delivering
From the top to bottom-line, survey respondents reported meaningful, positive impacts on their business. Download the report to see what your peers had to say, and benchmark your progress toward delivering a true omnichannel experience for your customers.
Omnichannel Strategy Business Impact
Omnichannel Strategy Business Impact
Source: The Omnichannel Challenge: Strategies that Work. Retail Touchpoints, 2014