Oracle is a Leader in Gartner Magic Quadrant for Multichannel Marketing Hubs
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Vendors are positioned based on their completeness of vision and ability to execute.
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The multichannel marketing hub (MMH) orchestrates a company's communications with offers to customer segments across multiple channels.
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Channels include websites, mobile, social, direct mail, call centers, paid media and email. MMH capabilities also may extend to integrating marketing offers/leads with sales for execution in both B2B and B2C environments.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved. Gartner Magic Quadrant for Multichannel Marketing Hubs, Adam Sarner, Andrew Frank, Jennifer Polk, Noah Elkin, Benjamin Bloom, 24 April 2018. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.