New Research
The Next Generation of B2B Purchasing: Millennials, Marketplaces, and Digital Buying Preferences
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The Next Generation of B2B Purchasing

In this report, you'll learn:

• How age groups and evolving channel adoption are redefining B2B sales based on a study of 200 global buyers

• Differences in buyer behavior and attitudes across 3 generations: Baby Boomers, Gen-X, and Millennials

• Why businesses are shifting to online models to meet increasing demands for more options, flexibility, and transparency
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