Converting Omnichannel Traffic
Retail TouchPoints highlights how retailers are taking new approaches to delivering seamless omnichannel experiences and converting traffic including:
- Connecting all customer data points to deliver individual personalization at the local store level;
- Creating mobile apps to drive traffic to the store, and vice versa;
- Enhancing the buy online, pick up in-store experience, as well as the buy online, return in-store and buy online, ship from store experiences; and
- Using advanced analytics and technology to understand conversion problems within the store.