Not every prospect is ready to buy now. According to Sirius Decisions, of the 20 percent of leads that sales reps follow up on, 70 percent are not qualified.

But it’s a mistake to ignore those leads.

After all, 80 percent of prospects that don’t make the grade today will go on to buy from someone within the next 24 months. And when they do, you want your company to be at the top of their short list.

Use the‘Lead Nurturing Guide for Modern Marketers’ to turn your leads into successful sales. The guide covers:

• The five steps to success
• Mapping your content to prospect buyer journey
• Nurturing best practices