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  • Understand customer and prospect intent.
  • Provide contextually informed, personalized experiences in real-time.
  • Deliver an adaptive experience from first interaction to close of sale.
  • Spend more time on strategic activities and less on redundant manual tasks.

"We can track and score the interests our customers have in the things that we’re talking to them about. We can then be much more productive in how we follow up on those conversations with our customers and how we build opportunities."

Steve Cullen
Global Head of Red Edge, Vodafone

"I can see what happens with every dollar we spend, A/B test that, and decide what’s the best way to have the conversation with the customer to move them through the sales funnel."

John Walsh
VP of Marketing, Mack Trucks