Telecoms & Entertainment: How to Deliver Upon Digital
Telecoms & Entertainment: How to Deliver Upon Digital
Build a strong brand
Faced with intense digital services competition, operators need a brand that can win customers, attract top creative and data analytics talent, and help seal partnerships with content providers.
Harness Extensive Data Analytics
In the digital services market, customer data is the raw material. Data analytics then helps to transform that material into a compelling personalised proposition.
Aim For IT Excellence
It is a crucial enabler for telecoms operators. However, many telecoms groups can be held back by a complex mishmash of incompatible, legacy IT systems, in which customer data is trapped in silos.
How To Execute in Digital Services
Once a telecoms operator has decided on a digital services strategy, several factors will determine its success or failure. To increase success, the operator needs to take several steps simultaneously, creating a virtuous circle that will gain momentum, increase customer loyalty and grow revenues.