Identifying and responding to each signof buyer interest can be quite challenging, though critical to run effectivedemand generation and lead management programs.

Marketing Automation lets you to respond personallyto each prospect in the buying process and gives you the ability to bettertarget, engage and convert prospects in meaningful ways.

The Marketing Automation Simplified Guidebreaks down tips marketers need to be better at:

• optimizing and automating segmentation,
• intent based prospect targeting
• engagement based lead nurturing