Blog: Accelerating Advanced Analytic Strategies
Learn how Oracle Retail Science combines AI, machine learning, and decision science with other third-party data.
Can Machine Learning Spot Influential Retail Customers for Targeted Offers? See data from MIT Sloan and Oracle Retail Science researchers.
If a retailer makes a targeted offer to one group, causing them to buy more, or earlier in the cycle, will that in turn influence others to buy, even at full price? A collaboration between Oracle Retail Science and MIT Sloan School of Management researchers used machine learning and counter-intuitive promotions, to improve a retailer's profitability by more than 9%.
Can machine learning and AI impact targeted offers? Read this guidebook, and you be the judge.
Blog: Accelerating Advanced Analytic Strategies
Learn how Oracle Retail Science combines AI, machine learning, and decision science with other third-party data.
Next Generation Offer Optimization
Learn how retailers can win customers over with promos and targeted offers, while maximizing business results.