Machine Learning and Targeted Offers Guide

hero image

Science of Retail Offers

Can Machine Learning Spot Influential Retail Customers for Targeted Offers? See data from MIT Sloan and Oracle Retail Science researchers.

Improved Profitability Rate of 9% With Retail Science

If a retailer makes a targeted offer to one group, causing them to buy more, or earlier in the cycle, will that in turn influence others to buy, even at full price? A collaboration between Oracle Retail Science and MIT Sloan School of Management researchers used machine learning and counter-intuitive promotions, to improve a retailer's profitability by more than 9%.

Can machine learning and AI impact targeted offers? Read this guidebook, and you be the judge.


Blog: Accelerating Advanced Analytic Strategies

Learn how Oracle Retail Science combines AI, machine learning, and decision science with other third-party data.

Read Blog

Next Generation Offer Optimization

Learn how retailers can win customers over with promos and targeted offers, while maximizing business results.

Read More
Stay Connected to Oracle Retail