Dear ‌ ,

If a retailer makes a targeted offer to one group, causing them to buy more, or earlier in the cycle, will that in turn influence others to buy, even at full price? This guidebook, based on a collaboration between Oracle Retail Science and MIT Sloan School of Management researchers, shows how through the use of machine learning and counter-intuitive promotions, one retailer improved profitability by more than 9%.

Can machine learning spot influential retail customers for targeted offers? You be the judge.