Oracle: Extreme Analytics – Improving CX with AI

Oracle: Extreme Analytics – Improving CX with AI

Combining extreme analytics with natural language processing, chat bots, location capabilities and mobile gives your customers a highly customized experience as they move across channels.

In this presentation Neil Pridham and Mark De Groot will talk about the future of CX - sharing the top 6 trends and predictions that will shift CX and the impact that will have on businesses.

Featured Speakers

Neil Pridham

Neil Pridham,
Director of CX CRM Strategy,
EMEA, Oracle

Biography:
Neil has over 25 years’ experience in Sales and IT Director roles across a number of industry verticals. His specialties include selling IT Solutions to senior managers whether in direct sales roles or internal business roles; Working with senior business leaders to identify, justify and deliver IT investments based on a sound financial rationale; Cloud computing, Software as a Service (SAAS). Platform as a Service (PaaS), Business Transformation, Technology implementation, Solution adoption and Telecommunications.

Neil is currently responsible for the integrated branding, messaging and go-to-market strategy for Oracle CPQ Cloud globally across online, social and sales channels. This includes development of plays based on market analysis, solution capability and sales organisation to drive metrics into the sales process.

Mark De Groot

Mark De Groot,
Marketing Director Digital Customer Experience,
EMEA, Oracle

Biography:
Mark de Groot is Marketing Director Digital Customer Experience EMEA @ Oracle. Mark has more than 15 years of experience in Customer Experience and is an evangelist on Digital Transformation. He connects innovations and new concepts like Internet of Things, VR, Artificial Intelligence and omni-channel with pragmatic solutions to help companies innovate and transform with a human centered design perspective. Mark is a well-known speaker in the Netherlands and he also gives lectures at the Nyenrode Business University.