On-Demand Webcast

Optimizing and Predicting Promotional Display Revenue

Research has shown that promotional displays are seen by nearly twice as many store visitors as inner aisle locations, making them a critical aspect of impulse buying and basket size. Is your team optimizing product placement in these critical positions?

Dr. Mark Ferguson, Department of Management Science, Professor and Chair at the Darla Moore School of Business, University of South Carolina discusses:

  • A hierarchical technique for choosing the best product, among the vast number of SKUs at a typical grocery store, for maximum revenue and profit margin
  • Techniques for calculating and predicting profit and revenue lift
  • A specific example of optimization results from applying these techniques to historical beer sales data collected by IRI