If you find programmatic advertising confusing, you’re not alone.
It is easy to get overwhelmed by the plethora acronyms (RTBs, DMPs,DSPs, SSPs, 1PD, 2PD, 3PD) and knowing when each of them come into play.
Driven by data, Programmatic empowers modern marketers with the intelligence required to serve highly personalized ads. By bringing together First, Second and Third Party data at scale, you can target with increased precision and optimize campaigns in real-time.
As tech platforms continue to push the boundaries of what’s possible in digital advertising, the time for marketers to lean into programmatic is now.
Watch this 20 minute webinar with Mandar Dadegaonkar, an award-winning digital marketer and learn from his experience-based advise on:
- How to get started and use programmatic tactics that work
- Insider secrets to boost ROI and improve current campaigns
- Potential pitfalls to watch out for
- Guidelines for measurement and analytics
Senior Manager - Digital Marketing, JAPAC
Oracle
He has a strong understanding of the digital advertising landscape and specializes in Digital Platforms, Programmatic, Search and Performance Marketing.
Mandar is well respected among peers and partners alike, for his ability to understand the big-picture and architect programs ground-up, designed for success.
