Oracle is a Leader in Gartner Magic Quadrant for CRM Lead Management

Gartner Magic Quadrant
  • The relative positioning of vendors in this Magic Quadrant is based on inclusion criteria and key criteria for evaluating their ability to execute and completeness of vision.
  • Companies use lead management applications primarily to support the sale of “considered purchases”—any product or service that represents a significant investment for the customer and typically involves complexity that requires in-depth research.
  • Gartner surveyed 104 reference customers and responses included reasons for purchase, winning factors, predictive capabilities and integration channels.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request. Gartner Magic Quadrant for CRM Lead Management, Ilona Hansen, Jason Daigler, Julian Poulter, Noah Elkin, 12 September 2018.