New Consumer Research: 15,500 shoppers worldwide share their preferences

Report

The New Topography of Retail

Mapping emerging consumer trends

What's most important to consumers, both now and in the future?

We asked 15,500 shoppers around the world how they feel about their relationship with retailers and what's most critical to maintaining their trust, loyalty and long-term engagement.

In a digital era, everyone is operating in a global village and European retailers need to keep an eye out for what's coming next. This regional report provides an insightful analysis on consumer attitudes towards privacy and anonymity, information transparency and the role of big, bold technology in the retail customer experience.

Modern Retail Imperatives

Brand Experience
Be Transparent Throughout the Brand Experience

An authentic relationship with consumers requires consistency and a level of personalization.

Customer, Inventory, Order
Get a Single View of Customer, Inventory, Order

From clicks to bricks, omnichannel excellence requires enterprise discipline across merchandising, planning and supply chain.

Strong Foundation
Make Space for Innovation with a Strong Foundation

A complete, unified suite of cloud applications is the fastest way to connect your entire business.

Experience Oracle Retail