Perry Ellis International Gains a Holistic View of Customers in Less Than 7 Weeks

November 14, 2018
11:00 a.m. ET

Global apparel fashion house, Perry Ellis International (PEI), operates a portfolio of brands with multiple touchpoints across retail stores and ecommerce. These various points of customer engagement created complexities to understand their consumer behavior.

Join us on November 14th as Sandeep Baghel, VP of Information Systems, PEI, shares:
  • Best practices for launching a loyalty program to reward and retain customers while optimizing margins
  • Success tips for achieving a holistic view of customer behavior to gain better engagement
  • How their partnership with BTM Global drove a 7- week deployment of Oracle Retail Customer Engagement Cloud Services

Sponsored By

BTM Global