OPTIONAL ALL CAPS EYEBROW ONE LINE
The New CMO: Driving Revenue with AI & Machine Learning
Harnessing Innovation in Marketing to Win
- Hear how to use technology to effectively drive business growth
- Work backwards from the bottom line to the customers you need
- Know your customer journey so AI can participate fully in your decision making process
Speaker names
Shashi Seth
Senior Vice President, Oracle Marketing Cloud
Shashi Seth is the SVP of Oracle Marketing Cloud. Shashi brings over 20 years of industry experience in the internet industry, working at iconic brands like eBay, Google, YouTube, and Yahoo, along with many startups along the way. He has been involved in Big Data, Machine Learning, Cloud, Algorithms, etc since 2005, when he was the product lead for Google Search.
Wendy Hogan
CX & Marketing Strategy Director, Oracle APAC
Wendy Hogan is the CX & Marketing Strategy Director for APAC Customer Experience at Oracle Corporation. With almost twenty years of business leadership experience, Wendy applies her knowledge to guide and educate businesses to become data-driven and customer-centric through transformation projects, and helping them adapt to disruptions and change-managements.