Grocer Guidebook: A Collaboration with USC and Oracle Retail Science Researchers

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Grocer Guidebook:

Predict Sales Lift with Advanced Stats & See Why Beer Won This Endcap Display 

The Right Choice for an Endcap Display Can Deliver a 32% Lift in Sales

Researchers from the University of South Carolina and Oracle Retail Science teamed up to determine which products could be most effectively featured on an endcap display to help drive impulse buys and margin lift for a large grocer in New England.

Check out this free guidebook that goes into the methodology for sales lift of product, price and placement and see why beer was the winning endcap product in this experiment.


Listen to the Grocery On-Demand Webcast

Get insight directly from USC on techniques for calculating and predicting profit and revenue lift.

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