Better Segmentation of Customer Data
Learn why a CRM built for retail makes all the difference.
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Customer Engagement at the Core
Perry Ellis International
Drives Brand Loyalty:
Why a Retail-Specific CRM is Critical for Modern Retail Success
Gain a Holistic View of Customer Shopping Behavior
Global fashion powerhouse Perry Ellis International upgraded from a six-year-old CRM system to Oracle Retail Customer Engagement Cloud Services in its drive to create meaningful connections with its customers and deliver immediate gratification.
In this guidebook, Perry Ellis International, shares their journey to gaining a comprehensive view of consumer shopping behavior in an accelerated seven-week, implementation-to-launch period.
Personalized Global Customer Experiences
Perry Ellis International gains 360-degree view of over 1 million loyalty members in less than 7 weeks.
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